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IN THE PRESS


P.B.Loco continues to garner buzz for its award-winning gourmet flavored peanut butters and its P.B.Loco Peanutbutterlicious Cafés.  Here are a few highlights:

December 4, 2006:  P.B.Loco awarded a Santé Gold Star by Santé, the Magazine for Restaurant Professionals for its Asian Curry Spice and Sun-Dried Tomato peanut butters

September 2006:  P.B.Loco featured in Fun Food Fast section of Parents magazine

February 2006:  P.B.Loco featured in Domestic Bliss section of House and Garden magazine

December 2005:  P.B.Loco featured in Hottest Trends of 2006 in Entrepreneur magazine

September 2005:  P.B.Loco featured in “Family” section of Country Living magazine

September 26, 2005 (various dates throughout the week):  P.B.Loco interview taped on September 13, 2005, played on National Public Radio stations throughout the country

April 2, 2005:  P.B.Loco peanut butter chosen to be included in Nickelodeon’s Kids’ Choice Award gift bags for celebrity presenters

April 1, 2005:  P.B.Loco featured in “Family Circle Good Life – In Good Taste” section in Family Circle magazine

February 5, 2005:  P.B.Loco peanut butter chosen to be included in Screen Actor's Guild Award gift bags for celebrity presenters

February 2005:  P.B.Loco featured in article in NWA World Traveler (Northwest Airlines' travel magazine)

February 2005:  P.B.Loco featured in article in Franchise Times magazine

December 2004, March 2005:  P.B.Loco featured/interviewed on the Food Network's “Recipe for Success” show in the Canadian market

June, July and December 2004:  P.B.Loco featured/interviewed on the Food Network's “What’s Hot! What’s Cool!” program

Television Appearances of P.B.Loco

November 22, 2003: P.B.Loco gift basket and P.B.Loco sandwiches featured on KARE-11 News Saturday show with Belinda Jensen and Frank Vascellero (pre-opening)  

December 5, 2003: P.B.Loco featured/interviewed on KMSP FOX9 Good Day morning show with Twin Cities food critic Andrew Zimmern

December 10, 2003: P.B.Loco gift basket and sandwiches featured on 4 News at Noon on WCCO with Bill Carlson

December 11, 2003: P.B.Loco gift basket featured and product highlighted on KARE-11 Today Show with Roxanne Battle and Pat Evans

March 9, 2004: P.B.Loco featured/interviewed on KARE-11 Today Show with Roxanne Battle and Pat Evans

April 9, 2004: P.B.Loco peanut butter featured in a recipe demonstrated by Lund's grocery store spokesperson on KARE-11 Today Show with Roxanne Battle and Pat Evans

April 24, 2004: P.B.Loco featured/interviewed on KARE-11 News Saturday show with Belinda Jensen and Eric Perkins

May 24, 2004: P.B.Loco gift basket given away to contestant winner on KARE 11 Sunrise Morning Show with Kim Insley and Tim McNiff

June, July and December 2004: P.B.Loco featured/interviewed on the Food Network's “What’s Hot! What’s Cool!” show in the U.S. market

September and October 2004, May 2005: P.B.Loco featured/interviewed on the Food Network's “Recipe for Success” show in the U.S. market

October 2004: P.B.Loco featured/interviewed on the Food Network's “Recipe for Success” show as part of Delta Song airline's in-flight entertainment

December 2004, March 2005: P.B.Loco featured/interviewed on the Food Network's “Recipe for Success” show in the Canadian market

February 24, 2005: P.B.Loco featured/interviewed on UPN29 News at 10pm with Chris Conangla and Jordana Green

March 18 and 21, 2005: P.B.Loco featured on Beth & Bill segment of “Good Morning Arizona” show (Phoenix, Arizona)

July 15, 2005: P.B.Loco peanut butters and cafes featured on “Smart Shopper” segment of ABC-15 news in Phoenix, Arizona

September 2, 2005: P.B.Loco owners and peanut butters featured and peanut butter sold via QVC television programming (product sold out)

December 20, 2005: P.B.Loco owners and peanut butters featured and peanut butter sold via QVC television programming (product sold out)

March 3, 2006: P.B.Loco’s New Jersey café featured on Good Day New York on Fox5 affiliate in New York City (9 segment pieces in 2 hour period)

March 20, 2005: P.B.Loco owners and peanut butters featured and peanut butter sold via QVC television programming (over $65,000 of peanut butter sold in 8 minutes at 12:30 am EST)

April 7, 2006: P.B.Loco featured on the Pat McMahon Show on KAZ in Phoenix, AZ (8-minute segment)

April 11, 2006: P.B.Loco featured on the Sonoran Living Live on ABC 15 KNXV in Phoenix, AZ

May 1, 2006: P.B.Loco and QVC relationship featured on Fox 9 morning news segment


Newspaper Articles Featuring P.B.Loco

January 28, 2004; August 31, 2005: P.B.Loco featured in Monticello (Iowa) Express (with photo)

February 6, 2004: P.B.Loco featured as front page story in the “Eat” section of St. Paul Pioneer Press (with photo)

February 19, 2004: P.B.Loco mentioned as Twin Cities newcomer in “Taste” section of Minneapolis StarTribune

February/March 2004: P.B.Loco sandwiches and cookie recipe featured inFamily Times community newspaper

February 27, 2004: P.B.Loco and its offerings featured in a write-in by a reader in the "Bulletin Board" section of St. Paul Pioneer Press

April 2, 2004: P.B.Loco featured in second page lead article in The Business Journal of Minneapolis-St. Paul (with photo)

April 16, 2004: P.B.Loco birthday party kits mentioned in article in St. Paul Pioneer Press

December 30, 2004: P.B.Loco named “Wittiest New Offering of 2004” in “Taste” section of Minneapolis StarTribune

December 1, 2004: P.B.Loco featured in front-page, above-the-fold picture and article in The Minnesota Daily (with photo)

January 5, 2005: P.B.Loco featured in The Jamestown (N.D.) Sun

January 5, 2005: P.B.Loco's Jungle Banana peanut butter and Memphis sandwich featured in article in The Baltimore Sun

January 5, 2005: P.B.Loco and website mentioned in “Food Trends 2004” article on front page of “Food” section of The Kansas City Star

February 2005: P.B.Loco featured in Foodservice News (with photo)

February 2005: P.B.Loco featured in Joint Forces Journal (military periodical) (with photo)

April 18, 2005: P.B.Loco featured in editorial column on peanut butter in The Orlando Sentinel

April 20, 2005: P.B.Loco featured in Food section of The San Diego Union-Tribune (with photo)

July 1, 2005: P.B.Loco featured on the front page of Insider (a retail real estate news publication)

August 12, 2005: P.B.Loco featured in The Business Journal of Minneapolis-St. Paul (with photo); story also ran in The Business Journal of Phoenix

December 19, 2005: P.B.Loco featured in The Daily Sun, the daily newspaper of The Villages, Florida (with photo)

December 30, 2005: P.B.Loco featured in the Dining Out section of the Scottsdale Republic

January 12, 2006: P.B.Loco featured in the Dining section of The Arizona Republic

March 16, 2006: P.B.Loco featured in Hot Stuff section of Red Eye section of the Chicago Tribune (with photo)

April 28, 2006: P.B.Loco featured in The Business Journal of Minneapolis-St. Paul (with photo)

May 12, 2006: P.B.Loco featured in Cincinnati Business Courier (with photo)


Magazine Articles Featuring P.B.Loco

February 2004: P.B.Loco mentioned in food critic Sue Zelickson’s column of Minnesota Monthly

July 2004: P.B.Loco featured in QSR (Quick Service Restaurant magazine)’s “Ones to Watch” column

August 2004: P.B.Loco featured in Twin Cities Business Monthly (with photo)

August/September 2004: P.B.Loco featured in article in Minnesota Law and Politics (with photo)

April 2004: P.B.Loco mentioned in "The Restaurant Insider" in Minneapolis-St. Paul Magazine

February 2005: P.B.Loco featured in article in Franchise Times magazine (with photo)

February 2005: P.B.Loco mentioned in article in NWA World Traveler (Northwest Airline’s travel magazine)

April 1, 2005: P.B.Loco featured in “Family Circle Good Life – In Good Taste” section in Family Circle magazine (with photo)

April 2005: P.B.Loco mentioned in article on peanut butter in the FirstLight Food section in Cooking Light magazine

July 2005: P.B.Loco Asian Curry Spice peanut butter highlighted in Fancy Food and Culinary Products magazine (with photo)

September 2005: P.B.Loco featured in “Family” section of Country Living (with full page photo)

October 4, 2005: P.B.Loco featured in article “Arachibutyrophobia?” in Hennepin Lawyer (with photo)

December 2005: P.B.Loco featured in Hottest Trends of 2006 in Entrepreneur (with photo)

February 2006: P.B.Loco featured in Domestic Bliss section of House and Garden (with photo)

April 27 – May 4, 2006: P.B.Loco featured in Eat Out section of TimeOut Chicago magazine (with photo)

August 2006: P.B.Loco at Scottsdale Fashion Square awarded and featured as “Best Place to Eat Like a Kid” by Phoenix Magazine

August 2006: P.B.Loco at Scottsdale Fashion Square featured in the Drink and Dine section of 944 magazine (with photo)

September 2006: P.B.Loco featured in Fun Food Fast section of Parents magazine (with photo)

October 2006: P.B.Loco featured in Best of New Jersey section in New Jersey Life magazine

November 2006: P.B.Loco and P.B.Loco at Scottsdale Fashion Square featured in Entrepreneur magazine


Radio Interviews/Mentions of P.B.Loco

December 3, 2003: P.B.Loco mentioned on Pat Miles’ show on WCCO radio (Twin Cities)

December 15, 2003: P.B.Loco mentioned on Sue Zelickson’s show on WCCO radio (Twin Cities)

February 9, 2004: P.B.Loco interviewed on Ian Punnett Morning Show on FM 107.1 (Twin Cities)

February 10, 2004: P.B.Loco interviewed on Ian Punnett Morning Show on FM 107.1 (Twin Cities)

February 16, 2004: P.B.Loco mentioned on Sue Zelickson’s show on WCCO radio (Twin Cities)

February 19, 2004: P.B.Loco interviewed on Roger Strom’s Business Show on KCCO radio (Twin Cities)

April 16, 2004: P.B.Loco interviewed by Minnesota Governor Tim Pawlenty on the Governor’s weekly radio show on WCCO radio (Twin Cities)

April-May 2004: P.B.Loco peanut butter served to host and guests and featured weekly on Kevyn Berger’s “Ladies Who Lunch” show on WCCO radio (Twin Cities)

Summer, 2004: February 10, 2004: P.B.Loco interviewed on Ian Punnett Morning Show on FM 107 (Twin Cities)

November 3, 2004: P.B.Loco interviewed by Sue Zelickson on WCCO radio (Twin Cities)

December 26, 2004: P.B.Loco interviewed on The Villages radio station (The Villages, Florida)

January 25, 2005: P.B.Loco interviewed on WZID radio station (Manchester, New Hampshire and outer-Boston area)

March 2, March 3, March 4, March 23, and June 30, September 13, 2005: P.B.Loco mentioned and/or P.B.Loco interviewed on the Beth & Bill Show on KEZ radio (Phoenix, Arizona) (initial 45-minute segment)

April 2005: P.B.Loco franchisee, Anthony Caruso, interviewed on Beth & Bill Show on KEZ radio (Phoenix, Arizona) (60-minute segment)

July 6, 2005: P.B.Loco interviewed on 1220 am radio station (St. Paul, Minnesota) (60-minute segment)

July 12, 2005: P.B.Loco interviewed on morning program of Cities97 fm radio station (Minneapolis, Minnesota)

July 13, 2005: P.B.Loco discussed on Twin Cities food critic Sue Zelickson’s show on WCCO fm radio station (Minneapolis, Minnesota)

July 14, 2005: P.B.Loco peanut butters and recipes discussed on Rocco Dispirito Show of WOR Radio Network (New York City, New York)

September 13, 2005: P.B.Loco interviewed on NPR-affiliate KNAU in Arizona (national airing to occur)

September 26, 2005 (various dates throughout the week): P.B.Loco interview taped on September 13, 2005, played on NPR stations around the country


Other P.B.Loco In-the-News

February 27, 2004: P.B.Loco awarded “Best New Product” at Twin Cities Food & Wine Experience

December 2004: P.B.Loco nominated for S.T.A.R.R. Award for Best Architectural Store Design in its Class

February 5, 2005: P.B.Loco peanut butter chosen to be included in Screen Actor's Guild Award gift bags for celebrity presenters

February/March 2005: P.B.Loco peanut butter pictured on E! online in gift basket for 2005 Screen Actor’s Guild Awards

April 2005: P.B.Loco restaurant and food items to be featured in DVD and VHS second season release of “Viva La Bam” with Bam Majera from MTV

April 2, 2005: P.B.Loco peanut butter chosen to be included in Nickelodeon’s Kids’ Choice Award gift bags for celebrity presenters

Summer 2005: Winner of QVC 2005 Product Discovery Search Tour

March 15, 2006: P.B.Loco peanut butters featured on Cool Hunting website (www.coolhunting.com)

May 2006: P.B.Loco peanut butter chosen to be included in Kentucky Derby V.I.P. celebrity gift bags

August 2006: P.B.Loco at Scottsdale Fashion Square wins “Best Place to Eat Like a Kid” award by Phoenix Magazine

October 2006: P.B.Loco at Woodbridge Center named to “Best of New Jersey” list in New Jersey Life magazine